Sebastian wants to start a business in his home city of Madrid, Spain. He does not have an existing firm or a product, and he doesn't have a lot of capital. He does, however, love Pizza Hut and would like to be a part of that company. What global entry strategy best suits Sebastian

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The global entry strategy that best suits Sebastian is to form a strategic alliance with Pizza Hut.

The strategic alliance in this context refers a possible agreement between him and Pizza Hut to supply him the product for sales and payment will be made on deferred mode on agreed date.

Let understand that forming a strategic alliance with Pizza Hut is the best because Sebastian does not have neither capital, existing firm not existing product

Therefore, the Option D is correct.

The missing options includes "A)open a Pizza Hut franchise  B)directly invest in Pizza Hut C)export Pizza Hut products to other countries D)form a strategic alliance with Pizza Hut E)form a joint venture with Pizza Hut"

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