Jamie is involved in extended problem solving to buy a car because he reads car reviews online, asks friends for advice, and goes to several dealerships for a test drive.
An extended problem solving in the purchase process can be understood as the step in which the consumer gathers different information from different sources about his purchase need to make the best decision.
Generally, this step of the purchase process occurs when the consumer will purchase a product for the first time or that may be more expensive or purchased infrequently.
Therefore, extended problem solving occurs from the greatest effort in the decision for a purchase, through the gathering of information and evaluation of the available options.
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