The first era of marketing was focused on producing as much as possible due to high demand. This was called the production era, which followed the sales era, the marketing concept era, and finally the customer relationships era.
The era of production in marketing, had as its main objective to increase production to meet demand, that is, the more a company could produce and distribute products in the markets, the better positioned it would be.
Marketing therefore evolved and new concepts emerged, and currently marketing is in the customer relationship era, which was impacted by new technologies and digital media.
The customer relationship era has as its main objective the creation of value and customer engagement with the company, which constitutes a relevant competitive differential.
Currently, businesses face greater competitiveness, so companies are looking for ways to stand out in the market to attract and retain their customers, through strategies that increase their value and satisfaction for consumers.
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