The "prime effect" is an example of intertype channel conflict.
Channel conflict occurs when the decisions or activities of one company affect similar companies, and this leads to a conflict or dispute.
Channel conflicts are classified into different types, the most important types include:
From these, intertype is one of the most common conflicts that occur with big companies. This conflict starts when a big company uses a tactic to increase its profits and therefore forces smaller companies to use the same tactic to compete.
This is a conflict because smaller companies often cannot apply the same tactics as big companies. This is exactly what is occurring with the "prime effect" because a big company is forcing others including smaller companies to use the same tactic they applied.
Learn more in: https://brainly.com/question/15593210
