The ad placed in the home and garden magazine informing people of new arthritis drug is an example of Pull strategy of marketing.
A pull strategy of marketing refers to the various technique deployed to bring prospective customer to buy a firm product.
The pull strategy is an opposite of Push Strategy because this aims to persuade the customer to come for the product.
Therefore, in conclusion, the type of strategy described and used by the pharmaceutical company is known as Pull strategy of marketing.
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