After Kellen has identified his target market the next thing that he has to do is to develop a marketing mix.
The purpose of developing am appropriate marketing mix is so that he can satisfy this target market that he has identified.
The marketing mix can be described as those tactics and those actions that an organization takes that can be used to offer promotion and awareness to their products.
The marketing mix is made up of
- Price
- Product
- Promotion
- and place
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