If Amazon enters the Japanese online market by translating its U.S. website into Japanese, the strategy used is the meganational strategy.
A meganational strategy is an international strategy that focuses on reaping cost reductions through the economies of scale. It's a strategy that's used in seeing the world as one big national market.
Since Amazon enters the Japanese online market by translating its U.S. website into Japanese, then the strategy that is used is the meganational strategy.
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