Question

Certain brand names, such as Jacuzzi and Crock-Pot, fear they could become __________, because they are so commonly identified with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer.

Answer 1

The brand names which includes Jacuzzi feared they could become generic names because they are so commonly identified with a specific product category.

Generic names refers to the brand name of a product or goods.

Here, Jacuzzi and Crock-Pot are brand name but people assumed the name are the name for the general product in question.

Therefore, the brand of Jacuzzi and Crock-Pot feared that their brand name could become generic names because they are so commonly identified with a specific product category.

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