The price that will maximize profit is $ 2.37.
Given that a coffee shop currently sells 420 lattes a day at $ 3.00 each, and they recently tried raising the price by $ 0.25 a latte, and found that they sold 60 less lattes a day, to determine the price that will maximize profit must be made the following calculation:
Therefore, the price that will maximize profit is $ 2.37.
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