The type of fashion life cycle that the dress follows is the peak/saturation stage life cycle.
Just like products, fashion also has its life cycle which is the life span of a fashion item. In the introduction stage, the fashion item is introduced in the market. It's also made familiar to fashion shows, television commercials, etc.
The peak/saturation stage is when the fashion item is made available for different outlets. This stage defines how long the fashion item will be in the market.
The decline stage is where the fashion item becomes less used by consumers. At this stage, there are new products that the consumers are interested in.
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