Question

Tourism industry has been suffering during this pandemic. Tata Vacation Villa currently has numerous vacancies. Few tenants moved out because of high rents. Prospective tenants come to see the units, they are very excited, however, they see many other vacancy signs available for less money. As a result, Tata Vacation Villa are losing customers. You are working as a manager of the company and your boss asked you to

Answer 1

Analyzing the above scenario, it is likely that as a manager of the company, your boss asked you to carry out a strategic plan so that Tata Vacation Villa does not lose any more customers.

Through strategic planning, action plans would be developed to help the company achieve its objectives and goals.

Some strategic actions that the manager could develop to maintain the company's competitiveness would be:

• Develop a marketing plan in order to generate greater publicity for Tata Vacation Villa.

• Offer discounts and benefits to customers.

• Reduce rental prices during the pandemic.

• Partnering with airline industries, websites and attractions to offer discounts to customers.

Therefore, it is necessary to align the company's action plans to its internal and external environment, in order to achieve organizational goals.

As a manager, your role is to plan, organize, lead and control the strategy so that it is effectively implemented.

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