Question

warby parker, a recent entrant into the highly competitive eyeglasses market, has rapidly gained market share by employing customer-centric marketing and a business model that allows customers to try on their frames at home before deciding. warby parker has gained a competitive advantage from

Answer 1

According to the information, Warby Parker has gained a competitive advantage due to its ability to survive disruptive innovations, which correspond to technological innovations in products and business model.

Warby Parker's business model is focused on customer-centric marketing, relationship marketing, and benefiting customers from trying out their frames at home before deciding to buy.

Therefore, it can be said that the company has developed a way to solve the problem of the consumer's purchase decision through innovation in granting the possibility of taking the frames home to make a better choice.

This innovation ensures greater reliability between consumers and companies, generates greater convenience for consumers, greater value and loyalty, which increases their competitive advantage.

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