Question

one of the tools available for measuring brand equity was developed by young & rubicam. it is called the brand asset valuator. which four consumer perspective dimensions does it use to evaluate a brand’s equity?

Answer 1

Answer: esteem, differentiation, relevance, knowledge

Explanation:

Answer 2

Brand equity is a measure of the worth of a brand the use of tools and techniques are essential for the development of the brand as per the young & Rubicam.

• The perspective dimensions include esteem, differentiation, knowledge, and relevance. The esteem of a brand is the image of the brand and differentiation is the means by which the brand is set apart.  

• The knowledge of the brand is the customer's understanding of the brand and ability to recall its products. Relevance is the connection of emotions to the brand.

Hence these are tools for measuring brand equity.

Learn more about available for measuring brand equity was developed by young & Rubicam

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