Question

warby parker, a recent entrant into the highly competitive eyeglasses market, has rapidly gained market share by employing customer-centric marketing and a business model that allows customers to try on their frames at home before deciding. warby parker has gained a competitive advantage from:

Answer 1

Based on the description given, it could be concluded that warby Parker has gained a competitive advantage from being inventive and ensuring customer satisfaction.

The inventiveness of warby Parker ls simply customer - centric as it deviced a selling approach at ensuring that customers are totally satisfied with their purchase.

Allowing consumers to try out their glasses at home isn't a very common thing in the market. This help warby Parker gain consumers trust and loyalty as it emphasizes that good products are being sold by his brand and that consumers totally love what they are buying.

Hence, warby Parker gained competitive advantage through inventiveness at earning customers loyalty.

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