The need for affiliation might explain why we "friend" people on social media websites, join clubs or hobby groups, and spend time with others when we might otherwise feel like being by ourselves.
Psychologically, when we associate ourselves with other people on social media websites, events, bars or we go on clubbing, we desire the need of affiliation at the moment.
Affiliation is a process whereby individuals connect with one another which is rooted in deepened closeness and likeness to that other person with an intention that is not focused on taking advantage of the other person.
Advantages of affiliation to other people include:
Therefore, we can conclude that affiliation is the need that might explain why we friend people based on cultural union.
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