If a scooter manufacturer wants to increase brand awareness on its website, the type of graphic the company should include on every webpage is: A logo.
Marketing is a strategic process which involves developing promotional techniques and sales strategies, so as to enhance the availability of goods and services that meet the needs of end users or consumers through brand awareness, advertising and market research.
Brand awareness is a measure of the extent to which a firm's goods and services are recognizable to consumers under different conditions.
A website can be defined as a collective name which is used to describe series of web pages that are linked together with the same domain name.
For a website, the most effective and efficient graphic tool to enhance (increase) brand awareness is the use of a logo, which is generally unique to a brand because it is an intellectual property.
In conclusion, a logo is a type of graphic that increases brand awareness on a website.
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