Question

after establishing overall objectives, why do marketers then use a particular method or combination thereof to identify and describe market segments?

Answer 1

Marketers used a particular method to understand the profile of each market segment.

Market segmentation is a strategy used by marketer of a firm to identify different groups within the target audience for various purpose.

• Market are segmented based on Age, Geographical location, Occupations etc.

• Usually, market segmentation helps to determining market opportunities, develop marketing programme, determine better service to customers etc.

In conclusion, marketers use different methods to identify and describe these segments because its help them to understand the profile of each Marketers used a particular method to understand the profile of each market segment.

segments.

Learn more about Market Segment here

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