Question

a marketer is deciding whether the marketing campaign for his company’s product will be a push strategy, a pull strategy, or a combination of the push/pull strategies. what impact does this decision have on the rest of the marketing campaign?

Answer 1

The impact that this decision will have on the rest of the marketing campaign is;

• a) . It helps to guide and identify which communication tools and methods should be used.

The push, pull, and push-pull strategies are methods used to promote goods and eventually get customers to buy them.

The pull strategy is meant to attract and entice customers to buy. Advertising is one major way this is done.

The push strategy has a focus on promoting the goods through discounts and other means. The push-pull strategy incorporates the two.

When a marketer is deciding on which of these methods that he will use, he will impact his juniors by guiding them and helping them to identify the right methods to use in selling their goods.

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