Question

Match the vocabulary word with the correct definition
consumers decide how much attention they would like to
give to a message
predisposition to respond to a product or brand in a
favorable or unfavorable way
consumers interpret information, so it is consistent with
their beliefs and values
consumers actively choose messages which they want to
see
energizing force which causes an action to satisfy a need
:: Selective Exposure
:: Selective Attention
:: Selective Comprehension
:: Motivation
:: Attitude

Answer 1

Answer:

:: Selective Exposure - consumers actively choose messages which they want to see

:: Selective Attention -consumers decide how much attention they would like to give to a message

:: Selective Comprehension - consumers interpret information so that it is consistent with their beliefs and

values

:: Motivation- -energizing force which causes action to satisfy a need

:: Attitude - predisposition to respond to a product or brand in a favorable or unfavorable

way

Explanation: