the direct marketing method of using databases, email, and mobile campaigns is a prevalent and effective marketing tool today. these type of marketing tools provide personalization and powerful predictions of customers needs and behaviors. with all the benefits of these tools, what are some of its disadvantages?

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30-09-2021
Business

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the direct marketing method of using databases, email, and mobile campaigns is a prevalent and effective marketing tool today. these type of marketing tools provide personalization and powerful predictions of customers needs and behaviors. with all the benefits of these tools, what are some of its disadvantages?

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jaquelinefvr jaquelinefvr · Answer 1 · 2021-10-04T16:18:50+02:00

One of the disadvantages of the direct marketing method is the concern with people's privacy and information security.

The availability of personal data on the internet can be of great concern to individuals, who fear being targets of data breaches that result in fraud and therefore avoid providing information or buying through channels they consider risky, which is a major disadvantage for the purpose of direct marketing.

The concern with people's privacy and information security, created new tools and government regulations on data protection.

Therefore, companies that use direct marketing for greater involvement with the consumer must:

only target ads that satisfy customer needs.

adopt a data protection policy.

improve organizational infrastructure.

greater clarity and standardization in the processes.

These actions that attest to the consumer the security in the use of data, will therefore be a differentiation and competitive advantage, generating greater reliability and consumer loyalty.

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