Its achieve by preserving what is distinct about the company.
Strategic positioning is basically an effort made by an organization in order to distinguishes itself in a valuable way from its competitors and delivers value to clients in way different from others.
- According to Porter, he states that a "company's relative position within its industry matters for performance".
- A proper strategic positioning have a way of influencing how customers perceive a product in relation with other competitors product.
In conclusion, this type of positioning helps to achieve sustainable competitive advantage by preserving what is distinct about the company.
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