Question

if a business wants to gain media attention, make a memorable and positive connection with its target audience, and take a little risk or be a bit edgy, then which type of marketing tool would fit best for its marketing campaign?

Answer 1

The business can use guerrilla marketing as a marketing tool to gain the attention of media and to make a memorable and positive connection with its target audience besides taking a little risk.

Guerrilla marketing refers to a marketing tool whereby a company uses various unconventional tools and interactions to promote any product or service.

The business can use guerrilla marketing as a marketing tool to gain the attention of media and to make a memorable and positive connection with its target audience besides taking a little risk. This tool would fit best for the marketing campaign.

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