The varied interpretations of colors are an example of a cultural level according to McGinn's design model.
That is, culture is capable of determining the meaning of colors and this interpretation can vary according to region.
For example, in India the color red is associated with purity and spirituality, but in some African countries the color red is associated with death.
Therefore, there is no unified world interpretation of the meaning of colors, which refer to each culture, behavioral elements, habits and values of a people.
In the business scenario, it is necessary to pay attention to the meaning of colors when doing business in other countries, as these can be an allied symbol of marketing and advertising and must correspond to the symbolism established in that location.
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