Strategic Positioning is what Michael Porter defined as "an attempt by an entity to achieve sustainable competitive advantage" through the preservation of its distinctiveness.
- The entity can position itself in the market by choosing from the strategies of differentiation, segmentation, or comparison.
- In addition, Porter noted that using these strategies, an entity can make its products to stand out among its competitors with focused messages for its target customers.
Thus, a product can be positioned in the market by focusing on the product characteristics, quality, luxury value, price, or competitive performance.
Read more about Michael Porter's Strategic Positioning at https://brainly.com/question/14820016
