Executives turn to WHITEPAPERS prepared by potential b2b marketers to confront an unfulfilled business need.
- The whitepapers contain useful information that will guide the executives to realize the business needs to fulfill for potential customers.
- The whitepapers are usually issued by the potential customer organization as a way of advocating clearly its position on a specified business problem.
- The whitepapers provide the executives the guide they require to understand and solve business needs.
Thus, executives should turn to whitepapers prepared by potential b2b marketers to solve unfulfilled business needs.
Read more about the importance of market research at https://brainly.com/question/12435635
