A company has created an ice cream that has zero calories, but it is made with chemicals that recently were proven to cause cancer in rats. They
decide to design an ad campaign that focuses solely on the zero-calorie aspect of the product and market it as a "super healthy, zero-calorie,
sweet treat for the whole family." What advertising method does this MOST likely demonstrate?
OA endorsements
OB. facts and figures
OC.card stacking
OD. weasel words

Question

27-09-2021
Physics

contestada

A company has created an ice cream that has zero calories, but it is made with chemicals that recently were proven to cause cancer in rats. They
decide to design an ad campaign that focuses solely on the zero-calorie aspect of the product and market it as a "super healthy, zero-calorie,
sweet treat for the whole family." What advertising method does this MOST likely demonstrate?
OA endorsements
OB. facts and figures
OC.card stacking
OD. weasel words

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pstnonsonjoku pstnonsonjoku · Answer 1 · 2021-10-08T16:14:15+02:00

The advertising method that this demonstrates is card stacking.

An advertising method in which the buyers are persuaded to buy a product by deliberately disguising information and trying to distort actual details by suppressing the holistic information on the product.

In this case, the company is focusing on the positive side of the product thereby deliberately excluding other important details about harm caused by the product.

This is a case of card stacking.

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