Communication is affected by Media in the following pictures, in the following way.
Picture 1.
- The media conveys the idea that it is important for people to be informed before taking some medicine.
- In the picture, we see that people do not read or do not understand the warnings of the labels.
- People simply take the medicine, without taking consequences into consideration.
- So mass media tries to influence with social messages the way people think and act.
- Using visuals and images, media can easily convey its message.
Picture 2.
- Here we see a speaker addressing the media.
- It could be a press conference.
- In this kind of event, a company shares information to journalists, trying to influence the reporting of favoring news.
- The speaker can bias the information in favor of him or his company.
- However, mass media can act accordingly and doing the same to bias information to either side or try to be neutral and objective in reporting the news.
We conclude that mass media has the power to report the news in an objective and fair way or to do it by biasing the information to fulfill a set agenda that benefit personal interests.
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