The management of an SBU is addressing the issue of whether through investment and a new
strategy it can be transformed into a star. According to the BCG growth-share matrix, this SBU is
a dog
cash cow
a question mark
using a product development strategy
using a market development strategy

Question

17-09-2021
Business

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The management of an SBU is addressing the issue of whether through investment and a new
strategy it can be transformed into a star. According to the BCG growth-share matrix, this SBU is
a dog
cash cow
a question mark
using a product development strategy
using a market development strategy

Respuesta :

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anthougo anthougo · Answer 1 · 2021-09-27T16:22:44+02:00

Using a market development investment-driven strategy, the SBU (Strategic Business Unit) that can be transformed into a star is a question mark SBU.

The characteristics of a question mark SBU are:

high growth prospects
low market share
consumes a lot of cash
generates little returns
loses money

For the transformation of a question mark SBU, more investments and new strategies have to be brought in.

Thus, a question mark SBU has the highest potential to turn into a star if the market growth is high.

Read more about the BCG growth share matrix at brainly.com

The management of an SBU is addressing the issue of whether through investment and a new strategy it can be transformed into a star. According to the BCG growth-share matrix, this SBU is a dog cash cow a question mark using a product development strategy using a market development strategy

Respuesta :

Otras preguntas

The management of an SBU is addressing the issue of whether through investment and a new
strategy it can be transformed into a star. According to the BCG growth-share matrix, this SBU is
a dog
cash cow
a question mark
using a product development strategy
using a market development strategy