Answer:
The correct response is brand positioning.
Explanation:
During Brand positioning, you are going directly to your customer and asking their opinions. Doing so is analyzing what they think. "Think about conducting a simple “brand audit” at least once a year. This means looking at how your product or service is marketed and branded (your marketing messages, etc.), analyzing your brand positioning (i.e., asking customers what they think of your brand), and then comparing the two (your branding efforts vs. customer perceptions) to see how well the two connect."
