The level of measurement of the data is ORDINAL and the data is QUALITATIVE.
An Ordinal level of measurement is one whereby measurement follows a natural order, however, the difference or distance between each category cannot be measured. Ordinal data level are applicable to categorical variables.
In the scenario given,
The different categories available are :
One star, two stars, three stars, four stars and five stars.
The categories are ordered with the number of stars depicting better quality however, the difference between the quality offered isn't measurable.
Qualitative data groups variables into different categories and are used for non - numeric variables.
Quantitative data on the other hand are used for numeric data.
Hence, the level of measurement is Ordinal and the data is QUALITATIVE
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