Question

Select the components of a market analysis. (Select all that apply)
A. The organization's own capabilities
B. The economic, physical, and technological environment
C. The capabilities of current and future competitors
D. The consumption process of potential customers
E. An understanding of injurious consumption

Answer 1

The components of the market analysis are as follows:

• There are three types of environment i.e. economic, physical & technological.
• The capabilities of the organization.
• Current & future competitor's analysis.
• Consumption process of the customers.

The information with respect to the market analysis is as follows:

• The market evaluation can be quantitative & qualitative.

• The market size should be in volume & in values.

• Purchasing patterns & customer segments.

• Competition.

• Barries in terms of the entry & regulation of the economic environment.

Therefore we can conclude the above components of the market analysis should be relevant

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