Question

Read Chapter 1 and watch the videos in Week-by-Week, Week 1 Globalization of Starbucks and Global Reach. Identify (name) firms like Starbucks, both domestic and foreign that operate internationally. What is the extent and nature of Starbuck's operations? Discuss why companies like Starbucks engage in international business and why international business growth has accelerated through such companies.

Answer 1

• A few of the companies that operate worldwide like Starbucks include coffee day, Barista, Tim Horton, etc. The scope and nature of the operations of Starbucks are limited to alcoholic drinks exclusively.
• The quality product of Starbucks is well known. It selects the finest coffee beans and the greatest coffee-making technologies. They ensure hygiene and safety for the consumer while buying, manufacturing, and packaging their goods. The enterprise employees high-end places to pick stores, such as luxury centers, etc.
• Companies such as Starbucks have been involved with international businesses to expand and acquire more profit and explore other markets to avoid domestic rivalry. You enjoy economies of scale.
• Moreover, internationalizing also helps them to get the benefit of a brand image created by hard effort on the native market.
• International company expansion has been hastened by increasing globalization and demand around the world since people's living standards are growing day by day. In addition, building brand image and goodwill or repeat over the world.

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