Some of the challenges a service marketer faces are:
- It being harder to sell a service than a product.
- The fact that services are perishable.
- Services being variable which means that others can offer it.
- Customers being rude.
- Finding it difficult to find a niche.
A service marketer will find it harder to sell a service than a good because services are perishable which means that they cannot be stored like goods. People might therefore not want to buy because they can only use the service once.
Services are also variable which means that several people can offer it at reduced prices which makes it difficult to make a profit. Customers can also be rude.
Some services are also applicable to certain people and finding those people can be difficult to a service marketer.
Find out more on service marketing at https://brainly.com/question/6474788.
