Question

1.
Marketing can be viewed as consisting of two general tasks; (1) finding out what
consumers need and then (2) developing strategies to satisfy those needs.
Propose the process of how marketers go about determining and satisfying
customer needs for lounge-wear during the pandemic?
[40 marks, 400 words)

Answer 1

Finding out what  consumers need;

• To determine your consumers' demands, collect input from them at each stage of your process.
• You may discover consumer requirements in a variety of methods, such as through focus groups, monitoring to your consumers or social networking sites, or doing keyword research.

Effects of pandemic on marketing;

Epidemic has led in adjustments to promoting, marketing, commercial, and media spending, requiring businesses and kinds to rethink existing and future advertising and marketing efforts in order to maintain a steady stream of economic reward.

Pandemic has rendered people's lives and livelihoods helpless all over the world. It has also prompted a reassessment of what client care entails for vulnerable individuals and hence the potential customers that serve them. Examining customer journeys and satisfaction indicators to determine what consumers would want to have given rise to an extreme need to cope with what they have.

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