Answer:
Basic marketing typically involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.
Explanation:
Marketing can be defined as the process of developing promotional techniques and sales strategies by a business firm, so as to enhance the availability of goods and services to meet the unending requirements, needs or wants of the end users or consumers through advertising and market research.
Basically, it comprises all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers.
Hence, basic marketing typically involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.
Marketing plan can be defined as the choices about product attributes, pricing, distribution, and communication strategy that a company blends and offer its targeted markets (customers) so as to build and maintain a desired response.
Generally, a marketing plan is made up of the four (4) Ps and these includes;
I. Product.
II. Price.
III. Place.
IV. Promotions.
