Answer:
get the right message to the right audience through the right media.
Explanation:
Marketing can be defined as the process of developing promotional techniques and sales strategies by a business firm, so as to enhance the availability of goods and services to meet the unending requirements, needs or wants of the end users or consumers through advertising and market research. Thus, it comprises all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers.
Additionally, marketing involves understanding customer needs and building and maintaining healthy relationships with them in order to scale up your business.
Integrated marketing communication (IMC) is a process through which organizations create seamless branding and coordination of their marketing and communication objectives with its business goals and target audience or consumers. Also, the communication tools used in IMC are both digital and traditional media such as billboards, search engine optimization, magazines, television, blog, radio, webinars, etc.
In this context, the goal of any marketing communication should be focused on getting the right message to the right audience (consumers and potential customers) through the right communication channel (media) such as radio, magazine, television, blogs, newspaper, etc.
