During the purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.
An empirical investigation has said that the initial phase of the development procedure of the customer and therefore its approach to buying seems to be the acknowledgment of problems that arise when consumers realize that perhaps the problem would also have to be solved.
This is whenever the customer sees a requirement and is driven to rectify the conflicts.
