Answer: Ensure that the advertisements indicate it is an educational event
Explanation:
Defining an advert and tailoring it's message to the exact plan you want is really important. where this can be implemented well is with the contents the advert is done. The content drives home the message, if the content is not designed to meet what you want or it's target audience well, it would drive a different message.
When putting together advertisements for this event, you should ensure that the advertisements indicate it is an educational event unless it would be seen as a marketing program, you can ensure this by the content through the content displayed
