Answer:
d competitive advantage
Explanation:
The Target market refers to the customers that the company wants to sell its products or services. Therefore this option is incorrect.
Decentralisation is basically a transfer of authority to several branches of an organisation instead of only one. This option is also incorrect.
The competitive distinction is defined as the difference between what the organisation offers in comparison to its competitors. This option is also incorrect as it does not provide any distinctive edge in the marketplace for the organisation.
Competitive advantage defines the factors that help a company produce goods or services in a way that is cheaper and/or better than its competitors. This is the correct option as it is providing factors that would be helpful for firms to have a distinctive edge in the marketplace.
Core competency refers to the fact that the organisation must define its resources and capabilities in order to have a strategic advantage over its competitors. This option is mainly suggesting to define its advantages over the competitors. Hence, this option is also not correct.