Answer:
sales and marketing.
Explanation:
The sales and marketing function is essential to ensure that the customer knows and has access to the company's products through an effective communication, distribution and customer service system.
There needs to be planning and research to identify who your potential consumer is, what are their needs and preferences, where they usually buy the product, how often, what their income, which media they access most, etc., so that there is the correct allocation of resources for advertising, product distribution and other variables, so that the product is available to the customer in the right place, in the right quantity, at the right time and quality.
