Question

Which of the foTransNational Inc. is a large conglomerate that operates in 17 different countries. The corporate executives at the headquarters have decided that the company’s objective for the next two years will be to increase its customer equity, or the value of potential future revenues generated by all its customers in a lifetime. Based on this guideline received from the top management team, the product leader of the home audio division has decided to adopt a cost-leadership strategy in all of his 17 units. Thus, the decision made by the product leader best illustrates a ________ strategy.llowing stages of the strategic management process involves an evaluation of a firm’s external and internal environments?

Answer 1

Answer: business

Explanation:

Business strategy refers to the clear set of plans, which outlines how a business will be able to compete in a particular market.

Since the corporate executives at the headquarters have decided that the company’s objective for the next two years will be to increase its customer equity, or the value of potential future revenues that are generated by all its customers in a lifetime, then this is a business strategy as it depicts the plan that'll be used in achieving organizational goals.