Question

While developing products for the LEGO DC Super Hero Girls line, the company should develop a marketing strategy based on which of the following bases, given that girls with certain personality characteristics are likely to be attracted to the products?

a. psychographic
b. demographic
c. geographic
d. behavioristic
e. None of the answers are true.

Answer 1

Answer: psychographic

Explanation:

Psychographics is the marketing method whereby the consumers are studied based on their psychological characteristics like the interests, desires, lifestyle choices, values, goals, etc.

Psychographics focuses on the values and the emotions of the consumers by understanding them so that the marketing of goods can be done more accurately.