Answer:
may attempt to develop a competitive advantage through resource bundling.
Explanation:
Competitive advantage can be defined as conditions, factors or circumstances that allow a business firm (organization) to manufacture finished goods or services better and perhaps cheaper than other (rival) firms in the same industry. Thus, it's responsible for putting a business firm in a superior or more favorable position than rival firms.
This ultimately implies that, a competitive advantage has a significant impact on a business because it increases its level of sales, revenue generation and profit margin when compared to rival firms in the same industry.
A company that lacks a competitively powerful stand-alone resource that would significantly propel it to the top of the market or industry it's operating in, may attempt to develop a competitive advantage over its competitors or rivals in the same industry through resource bundling and optimum use of these resources.
