Answer:
I think there are three main challenges. Firstly, creating the environment and organisational structures within a place which allow the brand strategy to influence the way in which a place operates. Secondly, the need to build a consensus which allows the place to communicate in a fresh, bold and imaginative way.
(^^^ Written by Roger Pride ^^^)
https://placebrandobserver.com/destination-branding-challenges/#:~:text=I%20think%20there%20are%20three,fresh%2C%20bold%20and%20imaginative%20way.
Explanation:
