Answer:
A touch point refers to each and every opportunity the customer has to see or hear about the company and/or its brands or have an encounter or experience with it.
Explanation:
A touch point can be described as any way through which a customer can interact with a company, whether it is through a website, a person-to-person interaction, an app, or any other kind of communication.
A touch point simply refers to a point of contact or connection, particularly between a company and its clients or customers.
Therefore, the correct answer to fill in the gap is a touch point.
