Question

When you took over as the marketing manager for clothing manufacturer Harrison, it appeared that the existing social media strategy was not resonating with consumers so you launched a new interactive campaign inviting the brand's loyal fans to post pictures of themselves wearing Harrison merchandise. Which of the following would indicate that the user-generated content is getting a better response?
a. To date, nearly 3,000 users have posted photos or videos.
b. User-generated posts typically get at least 50 "likes" each.
c. Your conversion rate has been averaging 2-3 percent.
d. You've seen a 7-percent increase in online sales.

Answer 1

Answer: You've seen a 7-percent increase in online sales.

Explanation:

A 7-percent increase in online sales will iindicate that the user-generated content is getting a better response.

Option A is Incorrect as 3,000 users posting photos or videos doesn't indicate that there social media strategy used is working for the company.

Option B and C isn't correct as well. Option D shows that the social media strategy is having a positive impact as there's an increase in sales.