Question

After years of using a mass marketing strategy, Precision Print Shop has responded to new competition from larger companies by focusing on small market segments that have been ignored by these competitors. Precision believes that by offering these market segments personalized customer service it can attract a loyal group of customers willing to pay premium prices. What is Precision's strategy known as

Answer 1

Answer:

niche marketing

Explanation:

Niche marketing is the type of marketing in which the promotion and the selling of the product and services are held for the specific section to be done. It focused on the particular market targets that could give the benefit from that specific product not with the overall market also this market would be high cost effective

SO according to the given situation, it is a niche marketing strategy