Question

The marketing team at Compu-Way Inc. is studying data that shows how customers navigate their website. The team needs to find ways to improve the site and make it easier for customers to find what they need. The data the team is studying is based on

Answer 1

Answer: click paths

Step-by-step explanation:

Based on the information given in the question, the data the team is studying is based on click paths.

Click path refers to the sequence of hyperlinks that is followed by the visitors on a particular website. Click path is used in online marketing as itbl is useful in tracking the steps taken by a person to reach their goal on a website.