Answer:
The correct answer is - b. The majority will often buy a brand that has a positive social or environmental impact than one that doesn't.
Explanation:
Generation Z is the generation that is demographically succeeding Millenials that are well educated well known and globally connected and tech savvy. These are called zoomers.
They are culturally more diverse than prior generations and believe in equal rights and social justice. They believing in doing and share their experiences. Therefore, they choose brands to have a positive impact on society and the environment.