Question

Since her firm’s share of the market has increased from 2.5 to 3 percent, allyson had determined she would set her share of communication expenses at 3 percent of sales, which is an example of the use of the _____ method.

Answer 1

Competitive party method. This is a technique to establish the total marketing budget. This is done by taking the budget allocated for the communication expenses to be at par with that of the competitors.

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